Use psychology and AI technology to stop negative behaviours and accelerate business growth.

Celebrating 10 Years of AccuMatch!

Behavior Intelligence leads to:

Lifestyle changes that improve your relationship with yourself and others.

Established AccuMatchBI professional coaches in 6 continents and growing.

Current languages:






Coming soon:





Achieve Consistent Positive Results

AccuMatchBI is the only neural mapping platform able to expose unconscious habits, the AccuMatch Behavior Intelligence platform uses Artificial Intelligence (AI), Psychology and Neuroscience to help leaders and their teams understand each other in ways they've never been able to before. The high degree of specificity and accuracy gives clarity and focus to the behaviors which undermine communication and harmony.


The challenge with well-known personality tools is that they were built to identify personality traits at a time when people were thought to be fixed. This makes them inconsistent when contexts change and people adapt. We're not fixed.

By utilizing advancements in science and technology, the AccuMatch Behavior Intelligence platform can help leaders and their team members become aware of their behaviors and dramatically reduce negative outcomes from conflict, such as stress and anxiety leading to resentment and disharmony.

Without the clarity of AccuMatch and the Behavior Intelligence methodology this discord sabotage leadership's efforts.

Team Dynamics = performance x Results

Mapping teams or team members allows you to track behavioural progress so that these can be matched up to functional results. Easily exposing the dynamics, triggers and responses that lie hidden in the unconscious and limit performance, engagement and results.

This unique and proprietary approach to understanding team dynamics with real data and the science of cognitive behavior paves the way to a united team.












Certified coaches

Achieve your best self. Build your best team yet.

Map The 

Unconscious Programs

That show up as

Habits and


Dealing with:

  • Overwhelm
  • Procrastination
  • Confidence
  • Emotions


  • Teamwork
  • Collaboration
  • Accountability
  • Finishing


  • Culture
  • Performance
  • Dynamics
  • Motivation


  • Quality
  • Deliverability
  • Conflict
  • Triggers

Our Mission:

A word from our Founder: Nagui Bihelek

When we started the coaching firm in 2007 we did not realize the extent of the problem people faced when working together. The extent of the challenges leaders faced in getting the right people on the team, or how to engage them at a level suitable to their experience and capability.

As we started to address these challenges we embarked on the biases, filters and resultant judgements people have about one another. Not just leaders judging performance, but colleagues and team mates too. This wasn't a systems or KPIs problem. It was a people one. All the business education in the world depended on how people approached their role and how well they worked together.

This often resulted in highly disruptive environments. The tensions from finger-pointing, shrugging shoulders, or just simple denial. However, what was interesting is that in almost all cases everyone's intentions, when approached, were not to sabotage or blame, they just didn't realize that how they behaved, no matter their intention, was inappropriate.

That became our mission: To help people get past their intentions and realize that it's their behavior that matters most.

Our mission today has evolved further: We now know that this understanding of behaviors not only improves behaviors, it increases productivity, engagement and reduces conflict and stress.

We continue to take this to the next level: With the advancement in technology and artificial intelligence, we are now embarking on the ultimate goal; To Predict, Prevent and Elicit. To Predict behavior in advance in order to Prevent inappropriate behaviors and help Elicit the right ones in order to improve society as a whole.

Working with the University of Calgary technology department and their experts in Artificial Intelligence (AI), we are again furthering AccuMatch and the Behavior Intelligence Academy to reduce biases that show up in Diversity, Equality and Inclusion through Behaviors. 

This will impact everything from the selection process of new recruits, partnerships, leadership and more, through to performance reviews and ultimately to achieve the heightened collaboration of effective teams. Like Olympic rowing teams - all rowing together in the same direction, or tag teams with perfect timing.

For many decades, I've watched the advent of new systems, one after another, get introduced to try and improve business and corporate efficiencies. From TQM in the 70's and 80's to the current Agile, Six-Sigma, Lean, ISO900, and many more. We've been trying to solve the problem through systems alone, when in fact the problem needs an understanding of the people operating those systems.

Thank you for your interest in Behavior Intelligence and AccuMatch.
We look forward to having you join us on this amazing journey.

Catch up on some of our blogs...

Why is Behavior Intelligence important for leaders?

Our existing behavior patterns can be molded appropriately by using certain skills that influence present and future behavior. With training in Behavior Intelligence, we can understand different mindsets and how we are programmed. Behavior Intelligence is understanding how I am behaving as well as others.   This can increase your confidence level and also make use of your full

Read More

Are you in your way?

At times, you reach a point in life where you find yourself going nowhere, even if you push yourself hard. You may feel certain factors act as obstacles in your way of moving forward. But, have you ever thought if you are the obstacle? It is natural to think that circumstances make it harder for

Read More

How To Be Helpful Without Being Judgmental?

Why do we judge ourselves by our thoughts and others by their actions? This idea makes it difficult to accept others as they are and help them.  Judgments: Why do we easily judge?  Everyone relies on their judgments to make decisions that change the direction of their lives. But there are also casual judgments that our

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Judging is not Listening

In our daily life, we all tend to judge others without any reason. When you interact with a person, our primary attitude is to take his opinion without an open mind. This leads to misunderstanding, which eventually causes a spark in any relationship, making it unstable. What is Non-Judgmental listening? Non-Judgmental listening is the capacity to listen

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Discover Your Hidden Talents with AccuMatch BI

Discover Your Hidden Talents with AccuMatch BIWe all know that there are activities that one excels at and activities that aren’t their cup of tea. With practice and patience, you can hone a skill and cultivate any talent. For example, your creative and athletic abilities can be a result of natural talent or years of

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Behavioral Impact: How you impact others starts with a behavior. Is yours deliberate or unconscious?

What is Behavior? Behavior is often a measure of the complexity of a living organism – and human beings possess the most complex nervous systems, which enable them to exhibit behaviors that differ from one person to another. Psychologically speaking, behavior is defined as a response of the organism to its immediate and external surroundings – involving interactions

Read More

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