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Every day, leaders make critical decisions based on flawed observations.
What if you discovered that…
❌ 67% of performance issues stem from misunderstood behavior—not actual problems
❌ 82% of feedback fails because it’s based on interpretation, not observation
❌ Teams with observation-trained leaders align 41% better and solve issues 3x faster
The Reality
A team member crosses arms, avoids eye contact, leaves early.
Most leaders “see”: resistance, disengagement, lack of commitment.
What it really is: three observable facts that could mean anything.
The Cost: Damaged relationships, missed opportunities, and decisions built on stories—not facts.
🔍 The Neuroscience of Misperception — why your brain hides critical data
📊 6 Core Principles of Observation — separate facts from fiction in real time
🎯 The Observation Habit Loop — 4 steps: Notice → Record → Reflect → Act
💡 Live Demonstration — decode hidden dynamics in a real interaction
🛠️ Your Toolkit — 5 practical tools you can use immediately
✅ Senior Leaders & Executives who need accurate reads on team dynamics and organizational health
✅ Team Managers struggling with "difficult" team members or persistent performance issues
✅ HR Leaders who want to transform feedback culture and reduce conflict
✅ Executive Coaches seeking evidence-based tools to multiply their impact
✅ Change Leaders who need to see what's really happening vs. what people say is happening
Behavior Intelligence Expert | Executive Coach | Business Transformation Strategist
Nagui Bihelek is the founder of AccuMatch Behavior Intelligence and BIQCoach. With over 40 years of experience coaching and consulting business owners, leaders, and coaches worldwide, he helps teams transform behavior into measurable results.
His work bridges neuroscience, leadership, and practical execution — trusted by leaders across industries to reveal blind spots, build culture, and integrate AI into human-centered leadership.
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